During an action-packed event on Monday, February 17, at the 2014 American International Toy Fair, Disney Consumer Products unveiled its dynamic product lines that will dominate boys toy aisles this year with offerings inspired by highly anticipated content: Disney’s Planes: Fire & Rescue, Star Wars Rebels, Marvel’s Guardians of the Galaxy and The Amazing Spider-Man 2 from Sony Pictures Entertainment and inspired by Marvel’s iconic web-slinger. Special guests Dane Cook, voice of “Dusty Crophopper” in Planes: Fire & Rescue, Freddie Prinze, Jr., voice of “Kanan” in Star Wars Rebels, and Andrew Garfield and Jorge Vega of Amazing Spider-Man 2 introduced content that debuted exclusively at the event and revealed never-before-seen toys to retailers, toy and industry influencers. Chris Pratt of Marvel’s Guardians of the Galaxy made a special appearance via video to share his excitement about how his character’s stories are being brought to life through the action packed Guardians toy line.
“Disney Consumer Products is firing on all cylinders across our diverse franchise portfolio, and at this year’s Toy Fair we’re building off a successful 2013 to showcase the best of our new and storied properties that will heat up toy aisles in 2014,” said Josh Silverman, executive vice president, global licensing at Disney Consumer Products. “We’re excited to see these four properties take off at retail as we know these innovative products will resonate with kids and fans who want to create their own heroic stories.”
Disney Consumer Products, the world’s leading licensor of entertainment properties, understands how kids today play, and is working with best-in-class licensees such as Hasbro, Huffy, JAKKS Pacific, Just Play, LEGO, Mattel, Thinkway and more to deliver character-driven, storytelling-infused toys across play patterns. From classic action figures and vehicles, to expertly crafted playsets and creative technology-infused products, this epic lineup encourages kids of all ages to recreate key moments from these properties and imagine new ones.
Product highlights from these exciting toy lines include:
Planes: Fire & Rescue
Planes: Fire & Rescue is a new high flying comedy-adventure that debuts a dynamic new crew of elite firefighting aircraft that will fly into theatres in 3D July 18, 2014. Products take flight at mass retail starting in June.
Planes Fire Blastin’ Dusty Crophopper toy by Mattel (SRP $49.99, available June 2014): Help world famous air racer Dusty Crophopper save the day and put out the blaze by scooping up “water” balls and racing to the rescue. Take aim, pull the lever and shoot the “water” balls at the “fire” targets to take them out. Comes with multiple targets and “water” balls that store in plane pontoons. Realistic sounds and phrases triggered by “Smart Sound” technology enhance the play.
Star Wars Rebels
The animated television series Star Wars Rebels introduces a new audience to the epic generational franchise with all-new exciting, action-packed adventures that will release in the fall of 2014 on Disney XD. Beginning in February, fans will be able to find exclusive and licensed Star Wars products in Disney Store locations and on disneystore.com, with Star Wars Rebels items arriving this fall; all other Star Wars Rebels inspired products will be at mass retailers in September.
LEGO Star Wars Rebels Ghost Ship (SRP $79.99): Get ready to battle the Empire with the Rebel heroes’ awesome starship – The Ghost – as seen in the thrilling Star Wars Rebels animated TV series! Stay on course with Rebel minifigures in the two cockpits and put Zeb on patrol in the 360-degree rotating turret. Land the Phantom starship (not included) in the docking area at the rear. With 2 spring-loaded shooters and storage for a spare missile and a Lightsaber, this ship has plenty of tools on board. In an emergency, hurry to the escape pods and eject! Includes 4 never-before-seen minifigures with assorted tools.
Marvel’s Guardians of the Galaxy
The action-packed space adventure Marvel’s Guardians of the Galaxy unveils a ragtag group of heroes on a quest to save the cosmos on August 1, 2014. Fans can find products inspired by the film in mass retailers starting in July.
- Marvel’s Guardians of the Galaxy Star Lord Quad Blaster by Hasbro (SRP $19.99, available July 2014): Create your own epic space adventure with the Star Lord Quad blaster! Kids can pretend to be the leader of the galaxy’s newest team of heroes with this blaster based on Star Lord’s signature weapon in the film. The Quad Blaster expands to reveal double blasters and fires four included Nerf darts.
The Amazing Spider-Man 2 by Sony Pictures Entertainment
The Amazing Spider-Man 2 follows Marvel’s iconic Super Hero Spider-Man as his greatest battle begins as the new film hits theaters in the US on May 2, 2014. Products for web-slinging kids and fans of all ages will be available at mass retailers in April.
- Amazing Spider-Man 2 Giant Web Slinging Spider-Man Figure by Hasbro (SRP $29.99, available Fall 2014): Kids will have a blast slinging webs and defeating villains just like their favorite masked Marvel hero with the Giant Web Slinging Spider-Man! The amazing, 14-inch scale figure blasts either Spidey Shot Web Fluid or water by activating the button on Spidey’s back. Figure includes water canister and one 3.8-ounce can of Spidey Shot Web Fluid.